ESSO FUN DAYS
ESSO FUN DAY PROGRAM | BACKGROUND
The Esso Fun Day (EFD) program began in 1998 and was designed to provide new-to-hockey participants with basic skills in a fun, positive and welcoming environment at no cost to the first-time participant. Programs can be delivered to girls and women of all ages, so players can experience the sport early and enjoy the game for a lifetime.
There are five Esso Fun Day formats:
- one day on-ice and/or one day off-ice
- six-week on-ice sessions and/or six-week limited ice sessions
- Signature Event - varies based on event
Reimbursement & Swag:
- $400 reimbursement to hosts for one-day programs
- $800 reimbursement for six-week programs
- Jerseys and blue pucks for all participants
Esso Fun Days are led by host Local Hockey Associations (LHA), with the goal of creating excitement and enthusiasm amongst participants AND the intention of increasing registration numbers.
ESSO FUN DAY PROCESS
- Hockey Canada delivers EFD Information Item and Marketing Toolkit to Members that includes:
- Details include steps to apply & approval process, new reporting mechanism, how to engage community, timeline to receive jerseys, pucks, swag, etc.
- Apply to Host via Microsoft Form (opens July 15, 2024)
- On-going: Member approves LHA - connects with Hockey Canada
- Application date to event date must be no less than 60 days
- Deliverables:
- 60-day procurement, shipping & delivery process
- Revised EFD Host Application Form
- EFD Registration process and reporting completed via HCR
- On-site banners & posters for Signature Events
- Members share EFD Application process (MS Form) with LHAs (Application process to also be posted on Member website & HC website).
- LHAs apply via MS Form to Hockey Canada for approval.
- Hockey Canada & Members grant approval, HC connects with LHA directly, cc’ing Member Lead. Also included in this communication is the step-by-step guide for LHA to set up registration link through HCR.
- Hockey Canada initiates EFD swag delivery process & checklist.
- EFD are booked and tracked on Monday.com (HC internal tool)
- LHAs execute EFD; reporting commences.
- Hockey Canada receives EFD report(s), reimburses LHA, keeping Member on cc’d. Reimbursements are only granted once HCR registration is completed accurately.
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